America’s Best Is Now An Official National Partner of Monster Jam
On November 15, 2016, along with Feld Entertainment, we announced that our America’s Best brand is now an official partner of Monster Jam®. The collaboration includes cross-promotion, advertising and fully immersive experiences for both America’s Best customers and Monster Jam fans.
What Does This Partnership Include?
As part of the partnership, America’s Best customers who spend $69.95 on the purchase of eyeglasses or contact lenses can receive one free ticket to a Monster Jam event. (Offer may differ in some states.)
The partnership also includes store visits by Monster Jam trucks and autograph signings in numerous markets across the country each year. As an added bonus, each year, 20 markets will be selected to receive a full “Grave Digger® Experience,” offering customers a unique chance to see one of the most iconic monster trucks of all time up close.
Alex Louw, Senior Vice President of Marketing at National Vision, says, “Our research shows that Monster Jam fans are 140% more likely than the average adult to shop at America’s Best Contacts & Eyeglasses, so partnering with Monster Jam made perfect sense.”
He adds, “Additionally, Monster Jam brings exceptional entertainment at a great value for the whole family, and at America’s Best, we provide that same great value in eye care and eyewear for the whole family. We are honored to be able to help bring quality and affordable eye care and eyewear to Monster Jam fans around the country.”
The partnership will be supported with national promotions featuring both Monster Jam and America’s Best in television, digital and social media advertising as well as through local store and event content.
About Monster Jam
Monster Jam is the world’s largest and most famous monster truck show featuring the biggest names in Monster Jam trucks including the Grave Digger®, Max-D™, Monster Mutt®, El Toro Loco®, Pirate’s Curse® and Blue Thunder®. The family friendly show includes three elements – the Pit Party, Racing and Freestyle.
Monster Jam is present in over 110 markets with over 120 live events to over four million fans annually.
About Feld Entertainment
Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year.
Feld Entertainment’s productions have appeared in more than 75 countries and on six continents to date and include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Disney On Ice, Disney Live! and Marvel Universe LIVE! More information about Feld Entertainment is available online at www.feldentertainment.com.
For more information about the America’s Best – Monster Jam Partnership, please visit: www.americasbest.com/monsterjam